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TCL Big SCreen Leader & NFL Partner
January 2025
Industry Analyst/Contributor: Augustus Sayson
Highlights from CES 2025 Media Day 2
The TCL keynote at CES 2025 was nothing short of inspiring. Mark Zhang, President of TCL North America, took the stage to share the company's vision for the future and its groundbreaking innovations. As the fastest-growing TV brand in the industry, TCL continues to push boundaries, redefining home entertainment and smart living.
Leading the Charge in QD-Mini LED Technology
TCL reinforced its dominance in QD-Mini LED technology with new milestones in its pursuit of visual excellence. From its 2021 debut of the world’s first OD Zero QD-Mini LED TV to the 2024 achievement of 6500-nit brightness, TCL continues to push the boundaries of what's possible. At CES 2025, TCL's XXL TV lineup, with enhanced clarity, vivid colors, and competitive pricing, solidified its position as the go-to brand for immersive entertainment experiences.
Smart Displays That Redefine Vision
TCL revealed its latest advancements in display technology, including condensed micro-lens technology and its Micro OD innovation, which improves backlight uniformity by a staggering 143%. Enhanced QLED screens now offer up to 98% DCI-P3 color gamut accuracy, making every viewing experience more vibrant and lifelike. TCL’s focus on display perfection is setting a new benchmark for home entertainment, with visuals that captivate and elevate.
Photo by TCL
A Game-Changing Partnership with the NFL
As the official partner of the NFL, TCL is redefining how we experience sports. This collaboration is about more than just technology—it's about bringing the thrill of the game to life in our homes. Whether through lifelike displays or unparalleled image precision, TCL's partnership promises to deepen the connection between fans and their favorite teams, making every game day unforgettable.
NXTPAPER 4.0 and Devices that Inspire
TCL also shone a spotlight on its NXTPAPER 4.0 tablets and smartphones, which focus on eye comfort and functionality. These devices deliver a paper-like viewing experience, ideal for extended use without eye strain. With adaptive color temperature, anti-glare screens, and personalized viewing habits, the NXTPAPER 4.0 is a perfect blend of innovation and user-centric design. Additionally, TCL’s 2025 lineup of smartphones showcased sleek designs, AI-boosted productivity, and state-of-the-art camera systems.
Photo by TCL
Expanding Global Leadership
TCL celebrated its "Globalization is Localization" mantra by highlighting partnerships with cultural icons such as the Chinese Theatre and its collaborations with the NFL. With a presence in over 160 countries, 46 R&D centers, and a portfolio of over 110,000 patents, TCL is not just a brand; it’s a global movement connecting people through technology that resonates universally.
Conclusion: Setting the Standard for Innovation
CES 2025 Media Day 2 reaffirmed that TCL is not just a tech company; it’s an innovator shaping the future. With bold advancements in QD-Mini LED technology, smart displays, and user-friendly devices, TCL continues to inspire and connect audiences worldwide. As Mark Zhang eloquently stated, TCL’s mission is clear: to redefine lifestyles with technology that transforms everyday experiences into extraordinary moments.
Attending CES 2025 today was nothing short of inspiring—TCL showcased groundbreaking innovations, solidifying its position as a leader in big-screen technology and redefining the future of entertainment and smart living.