Event
CES 2025 at LVCC West Hall
January 2025
Industry Analyst/Contributor: Augustus Sayson
Exploring the Frontier at LVCC West Hall
Walking into LVCC West Hall at CES 2025 felt like entering a hub of industrial ingenuity and technological ambition. Dedicated to categories like auto OEMs, EVs, heavy machinery, marine technology, self-driving systems, software, and vehicle tech suppliers, the hall was a showcase of transformative advancements. From John Deere’s autonomous tractors transforming agriculture to Acura’s cutting-edge electric vehicles, the West Hall showcased the technology driving industries forward on a grand scale. It was where vision met practicality, and the future was engineered before your eyes.
Acura
Acura revealed its vision of the future with sleek electric vehicles that combine luxury and sustainability. Their latest concept car, showcased at CES, emphasizes precision-crafted performance, seamlessly integrating advanced AI for safety and convenience.
LG Innotek
LG Innotek displayed state-of-the-art automotive solutions, including advanced camera modules and sensors for autonomous driving. These technologies promise improved vehicle safety, connectivity, and a leap forward in the smart car ecosystem.
Kodak
Kodak introduced the Printomatic+ Digital Instant Camera, combining the nostalgia of instant prints with the convenience of digital technology. The device creates tear-resistant, smudge-proof photos, perfect for preserving memories on the go.
John Deere
John Deere unveiled its Second Generation Autonomy Kit, showcasing how autonomous technology is transforming industries like farming, landscaping, and construction. From fully electric mowers to orchard tractors, these machines are built for efficiency and sustainability.
Ansys x Oracle Red Bull Racing
The Ansys and Oracle Red Bull Racing partnership delivered cutting-edge simulations for Formula 1 innovation. Their booth highlighted how engineering precision meets performance to achieve championship-winning results.
Daiwa
Daiwa unveiled the Supreme Hybrid Massage Chair at CES 2025, combining traditional Eastern medicine with advanced AI to deliver tailored, full-body massages. With features like acupressure targeting and stretching functions, it redefines personalized relaxation and wellness.
Waymo
At CES 2025, Waymo highlighted its progress in autonomous vehicle technology, showcasing the Zeekr RT robotaxi, a purpose-built electric vehicle designed for self-driving services. This collaboration with Zeekr aims to enhance urban mobility by providing safe and efficient transportation solutions.
Gentex Corporation
Gentex Corporation wowed attendees with their in-cabin innovations, featuring biometric technology for personalized settings and enhanced safety. Their advanced display systems further showcased their vision for a smarter, safer driving experience.
Kubota
Kubota showcased innovative farming solutions, including autonomous tractors equipped to handle complex agricultural tasks with precision. These machines reflect Kubota's commitment to increasing efficiency and sustainability in agriculture.
XEO
XEO unveiled the XEO Pod, a $20,000 gaming capsule designed to provide an all-encompassing entertainment experience. Equipped with integrated speakers and a haptic feedback seat, the pod aims to revolutionize personal gaming setups.